The people behind the platform.
Kerri — Founder & President
Bachelor of Arts in Natural and Applied Science
My ability to read people has never been something I learned — it has always just been there. Walking into a room and picking up on how someone carries themselves, what they're not saying, how they respond when something doesn't go their way. It is the kind of observation that is hard to teach and harder to turn off.
That instinct drove a career that moved across healthcare and environmental science — medical offices, hospitals, and environmental laboratories — where watching how people operate under real pressure became more than habit. It became the foundation for everything Pawz Digital is built on.
I founded Pawz Digital as a female-owned business with one clear conviction: that the gap between how people think they will perform under pressure and how they actually do is one of the most important and most overlooked factors in whether someone succeeds. The assessments we have built exist to close that gap — to give anyone standing at a real decision the structured insight they need to move forward with clarity.
Outside of Pawz Digital, I have been married for 26 years and have three grown children — which, if you know anything about decision-making under pressure, is its own kind of qualification.
Jason — Chief Operating Officer
Bachelor of Arts in Economics
Jason has spent 30 years turning data into decisions. Give him a spreadsheet and a problem and he will find a pattern that most people would never think to look for — usually buried inside a formula so long only an excel wizard could decipher. That is not an exaggeration. It is genuinely how he works, and it is honestly effective.
His background spans market research, financial modeling, and budget strategy across three decades of analytical work. He has always been drawn to the questions hidden inside the data — not just what the numbers say, but what they mean for the pathway forward.
When Pawz Digital came together, Jason saw the business opportunity immediately. What surprised him was how much he came to appreciate what was being built. He can walk you through the entire platform — the assessment logic, the scoring model, the report structure — with the same fluency he brings to a financial model. At Pawz Digital, Jason oversees financial operations and business analytics. He is the operational engine that keeps the business built on solid ground.